Since the 1200s, mechanical clocks have typically had a face and two hands. But in 1984, Steen Georg Christensen and Erling Andersen aimed to change the game. Steen had just taken over his father's watch factory, which was making timepieces for top Danish designers. Amid the hustle, Steen and Erling set out to design a revolutionary watch. Their goal was a minimalist watch with just a dial and one hand. The result was PICTO. The name, meaning 'picture', is perfect for this watch. With its simple and clean design, PICTO presents time in a unique pictogram - it's like a moving icon of time. This 40mm watch features a white dial, rose gold hands, and a white silicone strap. It's designed by Steen Christensen and Erling Andersen in 1984. It has a mineral crystal, a Miyota 2025 quartz movement, and is water - resistant up to 5 Bar (suitable for showers). The watch back case snaps on, and it has a buckle clasp. The battery is an SR626SW. The case is made of rose gold - coated steel, and it comes with our 30 - day return policy.




Using your PICTO watch is a breeze. Just put it on your wrist and fasten the buckle clasp. The single hand on the dial makes it easy to tell the time at a glance. Remember, this watch is water - resistant up to 5 Bar, so it can handle a quick shower, but don't take it for a deep - sea dive. To keep it in top shape, clean the silicone strap regularly with a soft, damp cloth. Avoid using harsh chemicals as they can damage the rose gold - coated steel case and the mineral crystal. When the SR626SW battery runs out, take it to a professional watchmaker to replace it. That way, your PICTO watch will keep showing time as a beautiful pictogram for a long time.